Imagine, my dear reader, waking up to an Instagram feed swimming in filtered sunlight, pristine linen, and clean beauty, appearing as effortless as spreading organic marmalade on toast. Welcome to the 'clean girl' aesthetic. But let's tap pause on our devices for a moment and ponder – is everything as immaculate as it seems?

The 'clean girl' aesthetic, beautifully packaged in notions of minimalism and natural beauty, has gained quite the adoration in our digital age. However, beneath its glossy surface, it harbours a problematic underbelly, one that perpetuates unattainable beauty standards and leaves a trail of negative self-image in its wake.

Consider, for a moment, the swarm of social media influencers sporting that dew-kissed, rosy-complexioned 'clean girl' look as if they've just emerged from a yoga session in a meadow. This one-sided narrative can silently pressurise us to mould ourselves into a similar mould. Haven't we all had moments whispering, 'Why doesn't my life look that perfect?'

But why chase a monotonous aesthetic, when self-care and beauty can be as unique as your favourite piece of ÎLE KEKERE jewellery? An alternative approach prioritises self-acceptance and self-love, over the relentless pursuit of external validation. Imagine, if self-care encompassed not just clean skincare, but also a clean, judgement-free mind-space.

So, let's exchange thoughts, my darlings. Does this 'clean girl' aesthetic serve your well-being, or is it another trendy mask to wear? Place your thoughts in our virtual jewellery box by responding in the comments, and let's embrace beauty in its authentic, diverse glory. For the full cup of tea, head over to our blog to read more! #RealBeneathThePerfect #UniqueBeautyStandards #CleanGirlAestheticProblems